As part of the Google Certificate Program project, I conducted a user research study focused on buying and reselling children's clothes. In this context, I engaged in a fictional user interview to uncover common challenges and frustrations.

Initially, my assumption was that parents are motivated to declutter their children's old clothes and derive financial value from them. I conducted interviews with 10 fictional personas, generated randomly, and gathered valuable data.

Based on the insights gathered, the following steps will be taken:

1. Identify and define pain points.

2. Develop personas based on the collected information.

3. Formulate a clear problem statement.

4. Construct a user journey map to visualize the entire process.

5. Create a compelling value proposition based on the identified needs and challenges.

Through this research, I uncovered user needs that surpassed my initial assumptions. This has allowed me to narrow down and focus on specific areas for ideation and wireframing.